The Story of O.A.R.S.

A letter from George Wendt, President & Founder of the O.A.R.S. Family of Companies

 

My river journey started in the summer of 1962. I was attending UCLA at the time, and right after school was out in June, I set off with a group of fellow Bruin Mountaineers for a 10-day trip down the Colorado River through Glen Canyon.

We had over 20 people with us who used a variety of craft, including the Huck Finn-type vessel that my friend and I constructed out of inner tubes and planking. We maneuvered our “raft” with canoe paddles, but with a flow of 40,000 CFS in June, we really didn’t have to work hard to make downstream progress. An experienced backpacker, I was immediately captivated by how effortlessly we flowed through the wilderness. I remember thinking it felt like a magic carpet ride through a beautiful paradise.

Glen Canyon—with its phenomenal side canyons with their amazingly narrow corridors and stunning 300-foot deep alcoves, as well as friendly rapids—fulfilled my sense of adventure and exploration. The canyon is emblazoned in my memory and it’s that experience against which all my subsequent adventures have been compared. It now sits under Lake Powell.

After the drowning of Glen Canyon I experienced a profound sense of loss and with it came the realization and sense of urgency that places like this need to be shared, preserved and protected for future generations. It became my calling to deliver people into the wilderness and generate excitement for these wild places.

By the late 1960s, I was spending my summers taking friends on river trips in California and throughout the Desert Southwest. Those friends would invite other friends and it wasn’t long before strangers began contacting me with requests to join my expeditions. In the early 1970s, after the 1971 San Fernando earthquake, I was ready to quit my job as a middle school math teacher in Los Angeles and devote myself full-time to sharing my love of rivers.

George Teaching

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Since our early days on the Colorado River as the first exclusively oar-powered rafting outfitter authorized to run trips in the Grand Canyon, our fledgling company has grown into one of the most trusted family-owned outfitters in the world. This is in no small part thanks to an overwhelming number of dedicated employees,especially some of ourearly guides,who have shared my vision throughout the years and taken great pride in exposing others to rivers and wild places.

Along the way, it’s my hope that more than a few people have looked back on their adventures with O.A.R.S. as life-changing experiences like the one I had in Glen Canyon all those years ago. And as we look ahead, my sons and I are as passionate as ever about introducing people to our cherished rivers and wild places and showing people the best outdoor experience of their lives. Because as I’ve grown to understand over the years, we save what we love and we love what we know.

George R. Wendt

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President & Founder
The O.A.R.S. Family of Companies


The History of O.A.R.S.

It may have been George Wendt’s trip through Glen Canyon in 1962 that set the wheels in motion, but to say that just one event has shaped the company that O.A.R.S. is today would be an understatement.

George Wendt: The Early Years

If you asked George, he’d tell you his love of the outdoors started when he was a Boy Scout and later an Eagle Scout. Back then, George was terrified of deep water and wouldn’t jump into water over his head—a story that’s hard to believe coming from the founder of one of the most prolific whitewater rafting companies in the world. At age 11 though, his Scoutmaster, Mike Lanning, encouraged him to conquer his fear and George learned how to swim. Looking back, he credits those early Boy Scout experiences with the path he’s on today.

But as George recounts in “True Tales of Early River Runner,” he found his true calling on the rivers of the West in the early 60’s. That’s when he and friends first journeyed through Glen Canyon, but it’s also when he began exploring the Colorado River through the Grand Canyon and other western rivers like the Yampa. The more he saw, the more it became clear to him that he wanted to bring people into the wilderness and share with them his passion for wild river canyons.

George Wendt And Pam 80s

Whitewater Rafting 1969

 

Yampa River Near Death Experience

In June of 1965, George continued his river journey on a Yampa River rafting trip in Dinosaur National Monument. It’s this trip, which writer Tim Neville so eloquently captures in “A Float on the Wild Side,” where George narrowly escaped a massive debris flow and witnessed the creation of Warm Springs Rapid, which is now considered one of the West’s biggest. Knowing he was fortunate to have survived the historic flash flood, this event has stuck with George throughout the years. At the time though, the eye-opening experience didn’t deter him from his next adventure.

After that fateful Yampa trip, George and his friend Bruce Julien drove all night to meet up with Ted and Don Hatch for a commercial Grand Canyon rafting trip that was going out the following morning. That was George’s first journey down the Colorado River through the Grand Canyon, making him one of the first 1,100 people to ever raft it. The trip left a lasting impression.

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George Grand Canyon

 

Grand Canyon Calling

After that first Grand Canyon trip, George knew he wanted to run it himself and spent the next several summers running any river he could to gain experience. During this time, he was teaching math full-time at a Paul Revere Junior High in Los Angeles, which afforded him the luxury of having summers off.

By now, he had also had the good fortune of acquiring four military surplus rafts for $300—a notable amount at the time. He split the cost with two friends, each paying $100. His passion for river running wasn’t waning.

Finally, in the summer of 1967, George got his chance to do the Grand Canyon. He set out with a small group, including fellow teacher and river runner Ed Gooch who brought his experience of rowing for river icon Georgie White to the trip. It was a private trip, but they fancied themselves “Gooch-Wendt.”

By 1969, their private trips turned into professional trips, and George’s dream of ‘officially’ taking passengers down river came to fruition. The two friends established Gooch-Wendt Expeditions and began running outfitted trips on the Colorado River, as well as on the San Juan River in Utah, the Stanislaus, American, and Merced rivers in California, and the Rogue River in Oregon. Shortly thereafter, the company was selected as the first exclusively oar-powered rafting operator in Grand Canyon National Park, and was appropriately renamed O.A.R.S. (Outdoor Adventure River Specialists).

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The Wendt Family

 

The O.A.R.S. Family

Before long, George decided to quit his job as a middle school math teacher and devote himself full time to running river trips. By now, George had married his sweetheart Pam Larson and in 1972 the two took over full operations of O.A.R.S. In 1974, George and Pam decided to establish the company and their family in the small northern California town of Angels Camp just miles away from the hugely popular Stanislaus River where they began offering 2-day rafting trips 7 days per week in addition to their Grand Canyon expeditions.

It was about this time that George received a letter from Richard Bangs, who proposed teaming up with O.A.R.S. to establish rafting operations in Ethiopia. In 1973 Richard and John Yost ran the first exploratory trip on Ethiopia’s Omo River and subsequently convinced George that they should go into business together. Richard moved up to Angels Camp and Sobek Expeditions embedded itself in the O.A.R.S. office. Later, in 1978, they and their guides would make the first descent of the Bio Bio River in Chile and in 1981 the first descent of the Zambezi River in southern Africa. Many other first descents would follow.

It was during these early years of adventure travel that George opted to turn his attention closer to home and focus on his young sons Clavey and Tyler, both of whom would eventually join the family business. Instead of jetting around the world trying to tackle as many first descents as he could, he more often than not stayed behind to manage the business finances and focus on his growing operations on California’s Stanislaus River which had become the lifeblood of O.A.R.S.

By 1983, despite a hard-fought battle and one of the most controversial dam projects in American history, the spectacular Stanislaus canyon had been drowned beneath New Melones Reservoir. But rather than close the doors and relocate, George took that loss as further motivation to look elsewhere and expand O.A.R.S.’ trip offerings on other rivers throughout the U.S. West. Not only that, the loss of “The Stan” became the galvanizing force behind his involvement to help get California’s Tuolumne River federally designated as Wild & Scenic.

Later in the 80’s, as O.A.R.S. continued to expand, Martin Litton, a fierce environmentalist and founder of Grand Canyon Dories, turned to George to carry on the legacy of dory trips in the Grand Canyon. Martin knew George as a longtime conservationist who like himself had fought to help protect the Grand Canyon from dams in the 1960’s and had now been guiding oar-powered commercial river trips on the Colorado River for nearly twenty years. George happily signed on, and in 1988 Grand Canyon Dories became part of the O.A.R.S. Family of Companies.

By 1990, O.A.R.S. began to expand beyond river trips to offer a selection of guided sea kayaking, hiking, and multi-sport adventures all over the world.

 

A Model for Eco-Tourism: Rivers Fiji

George never set out to be one of the worldwide leaders in whitewater rafting and adventure travel. He’ll tell you he just loved rivers. And through the years, more and more opportunities would continue to present themselves.

So it was no surprise when Nate Bricker, who had been O.A.R.S.’ general manager for many years, had the idea for a venture on the Upper Navua River in Fiji, George was open to exploring the possibility.

In 1998, with George’s support, Nate and Kelly Bricker, set up Rivers Fiji and started offering low-impact commercial whitewater rafting trips on the Upper Navua. By the fall of 2000, Rivers Fiji—together with nine local land-owning clans, two villages, a logging company and a government entity—would establish the Upper Navua Conservation Area, providing long term protection for the river and breaking new ground in sustainable tourism.

Since its launch, this unique partnership, which was documented in the 2014 short film by Pete McBride, “River of Eden,” has provided indigenous communities more than $1 million through lease payments, trip fees, guide pay and related financial contributions.

George And Pam Fiji

Fiji

Conservation Roots Run Deep

In 2006, George’s passion for running rivers, and his unquenchable drive to share the rivers of the world with other adventurers earned him a Lifetime Achievement Award from the Adventure Travel Trade Association for his pioneering efforts in the realms of whitewater rafting, ecotourism, and adventure travel. And in 2012, Friends of the River honored George with the prestigious Mark Dubois Award for his significant contributions to river conservation, preservation and protection.

But despite all of the accolades over the years, and the fact that O.A.R.S. is now considered one of the leading adventure travel companies on the planet, the family-owned and operated company has remained true to its conservation roots. One trip at a time since the company’s inception, in partnership with its guests, O.A.R.S. has contributed more than $5 million toward the protection and preservation of the environment and to various conservation initiatives in the areas where it operates.

O.A.R.S. Originals

So many people have made a significant contribution to the company we are today, but we owe the following individuals, some of our original guides, a tremendous amount of gratitude. Special thanks to:

Bruce Helin and Dave Shore who were two of our first Grand Canyon guides, as well as Skip Horner, Jim Slade and Tom Huntington who were also among our Grand Canyon originals.

Robbie and Jamie Paul (brothers) as well as Jack Morison and Terry Brian, who have both since passed away, were instrumental in our early operations on California’s Stanislaus River.

Michael Ghiglieri, Mike Fabry and Scotty Stevens who all started guiding for O.A.R.S. on the Stanislaus River in 1978 and continue to guide for us in the Grand Canyon today.

Mike Walker, who came on board in the late 70’s as our first Grand Canyon manager, and later, successfully managed the acquisition of Grand Canyon Dories for O.A.R.S. in 1988.

Nate Bricker, who started as an intern for Sobek, but later played a major role in O.A.R.S. as our California area manager, general manager and co-founder of Rivers Fiji.

Bruce Helin Rowing

1973 Dave Shore Rowing

 

Year by Year: O.A.R.S. History

1960's
1969

First commercial Grand Canyon rafting trips launch as Gooch-Wendt Expeditions

National Park Service selects company as first exclusively oar-powered rafting operator in Grand Canyon National Park

1970's
1972

O.A.R.S. is incorporated as a fully operational river rafting company

1973

Sobek Expeditions is established

First international commercial rafting trip offered on Ethiopia’s Omo River

1974

Sobek & O.A.R.S. team up in Angels Camp

1978

First descent of the Bio Bio River in Chile

1979

O.A.R.S. establishes its first whitewater rafting guide school

1980's
1981

First descent of the Zambezi River between Zambia and Zimbabwe

1983

George Wendt and the O.A.R.S. crew run the entire length of the Grand Canyon at flood stage in 72 hours

1988

Acquisition of Grand Canyon Dories

1990's
1990

Acquisition of Parklands Expeditions in Jackson Hole, Wyoming, authorizing O.A.R.S. to run sea kayaking trips on Jackson Lake and rafting trips on the Snake River in Grand Teton National Park

1991

Acquisition of Northwest Dories, which secured authorization to run Idaho’s Main Salmon, Lower Salmon and the Snake River through Hells Canyon

1992

George Wendt represents America Outfitting Industry and testifies before the Senate Subcommittee for river preservation

1993

Baja sea kayaking and whale watching programs are introduced

1995

Operations on the Middle Fork of the Salmon River in Idaho begin

1996

O.A.R.S. acquires North American River Expeditions, permitting the company to run rafting trips and backcountry vehicle tours in Arches and Canyonlands National Park

1997

O.A.R.S. National Park offerings continue to grow as the company becomes an authorized concessioner on the Green and Yampa Rivers in Dinosaur National Monument

1998

O.A.R.S. establishes River Fiji, a community-based tourism operation in the highlands of Viti Levu

1999

O.A.R.S. obtains permit to run the North Fork of the Stanislaus River in the High Sierra

2000's
2000

O.A.R.S. and Rivers Fiji successfully negotiate with the government of Fiji to establish the Upper Navua Conservation Area

George Wendt named one of Paddler Magazine’s “Paddlers of the Century”

Company becomes founding member of the Adventure Collection—a consortium of like-minded adventure travel companies with a commitment to responsible travel

2004

Whitewater legends George Wendt and then 87-year-old Martin Litton row the Colorado through Grand Canyon, making Martin the oldest person ever to row the length of the Grand Canyon

2005

O.A.R.S. introduces new multi-sport programs in Peru and the Galápagos Islands

Establishes a relationship with REI Adventures as their preferred rafting outfitter

2006

George Wendt honored by the Adventure Travel Trade Association with a Lifetime Achievement Award

Working with Teva, O.A.R.S. coordinates the filming of the new 3D IMAX film, MacGillivray Freeman’s “Grand Canyon Adventure: River at Risk” as part of a 15-day river trip

2007

O.A.R.S. acquires Don Hatch River Expeditions in Vernal, UT, a name that has been synonymous with river running since 1929 and became the first river concessioner in the country, in Dinosaur National Monument, in 1953

2008

The company goes 100% solar at its operations in Angels Camp, CA, and at its warehouse and office in Flagstaff, Arizona. These two systems generate over 123 kWh of electricity per year – enough to keep 8 medium-sized houses supplied with electricity annually.

2009

O.A.R.S. commemorates landmark 40th anniversary and establishes the O.A.R.S. Foundation, a non-profit 501(c)(3) tax-exempt organizations, to provide the ethical, educational, and experiential foundation for inspiring the next generation of environmental stewards and outdoor enthusiasts

2010's
2011

Acquisition of additional launch authorization on Oregon’s Rogue River more than doubles the size of the company’s Southern Oregon operation

2012

O.A.R.S. releases the industry leading whitewater safety orientation video

2013

Through the purchase of Whitewater Voyages (North) O.A.R.S. moves into the River Park Adventure Campground near the gold-rush town of Coloma and doubles the size of its rafting operations on the South Fork and Middle Fork of the American River

The company increases the number of permitted launches on the Tuolumne River in California by more than 100 percent

2014

O.A.R.S. acquires permits on the Green River through Desolation Canyon and on the Colorado River through Westwater Canyon from Moki Mac Expeditions setting the stage for a full retrace of the John Wesley Powell Expedition of 1869

Grand Canyon offerings are expanded to include 4- and 5-day hiking itineraries

National Park Foundation partnership established and company commits to donate one percent of national park trip sales to the National Park Foundation to help get kids outside

O.A.R.S. releases short film River of Eden by Filmmaker Pete McBride, which is selected as a Banff Mountain Film Festival Finalist and screened at dozens of film festivals worldwide

2015 Rivers Fiji recognized among world leaders in responsible tourism by World Travel & Tourism Council

O.A.R.S. continues to grow operations on the American River with additional permit acquisitions from EarthTrek Expeditions