The Story of OARS
OARS was founded in 1969 by river pioneer George Wendt. By 1974 the company found its permanent home in Angels Camp, California, where George and his wife Pam turned a fledgling rafting company into what is now one of the most respected outfitting companies in the world.
George was president of OARS for 47 years until his passing in July of 2016. He was a visionary entrepreneur and one of the adventure travel industry’s trailblazers. But more importantly, he left a legacy of river conservation and stewardship based on the inspiring idea that spreading the love of wild rivers is the surest path to their protection, now and for the enjoyment of future generations.
Today, Tyler and Clavey Wendt, George and Pam’s sons, are leading the company. They’re dedicated to furthering the company’s commitment to the preservation of wild places and creating meaningful outdoor experiences for our guests—values that have been at the core of OARS for five decades.
A letter from George Wendt, late President & Founder of the OARS Family of Companies
My river journey started in the summer of 1962. I was attending UCLA at the time, and right after school was out in June, I set off with a group of fellow Bruin Mountaineers for a 10-day trip down the Colorado River through Glen Canyon.
We had over 20 people with us who used a variety of craft, including the Huck Finn-type vessel that my friend and I constructed out of inner tubes and planking. We maneuvered our “raft” with canoe paddles, but with a flow of 40,000 CFS in June, we really didn’t have to work hard to make downstream progress. An experienced backpacker, I was immediately captivated by how effortlessly we flowed through the wilderness. I remember thinking it felt like a magic carpet ride through a beautiful paradise.
Glen Canyon—with its phenomenal side canyons with their amazingly narrow corridors and stunning 300-foot deep alcoves, as well as friendly rapids—fulfilled my yearning for adventure and exploration. The canyon is emblazoned in my memory and it’s that experience against which all my subsequent adventures have been compared. It now lies drowned beneath Lake Powell.
After the flooding of Glen Canyon I experienced a profound sense of loss and with it came the realization and sense of urgency that places like this need to be shared, preserved and protected for future generations. It became my calling to deliver people into the wilderness and generate excitement for these wild places.
By the late 1960s, I was spending my summers taking friends on river trips in California and throughout the Desert Southwest. Those friends would invite other friends and it wasn’t long before strangers began contacting me with requests to join my expeditions. In the early 1970s, after the 1971 San Fernando earthquake, I was ready to quit my job as a middle school math teacher in Los Angeles and devote myself full-time to sharing my love of rivers.
Since our early days on the Colorado River as the first exclusively oar-powered rafting outfitter authorized to run trips in Grand Canyon, our fledgling company has grown into one of the most trusted family-owned outfitters in the world. This is in no small part thanks to an overwhelming number of dedicated employees, especially some of our early guides, who have shared my vision throughout the years and taken great pride in introducing others to rivers and wild places.
Along the way, it’s my hope that more than a few people have looked back on their adventures with OARS as life-changing experiences like the one I had in Glen Canyon all those years ago. And as we look ahead, my sons and I are as passionate as ever about introducing people to our cherished rivers and wild places and showing people the best outdoor experience of their lives. Because as I’ve grown to understand over the years, we save what we love and we love what we know.
George R. Wendt
The History of OARS
George Wendt: The Early Years
If you asked George, he’d have told you his love of the outdoors started when he was a Boy Scout and later an Eagle Scout. Back then, George was terrified of deep water and wouldn’t jump into water over his head—a story that’s hard to believe coming from the founder of one of the most prolific whitewater rafting companies in the world. At age 11, though, his Scoutmaster Mike Lanning encouraged him to conquer his fear and George learned how to swim. He often credited those early Boy Scout experiences with the path he chose in life.
But as George recounted in “True Tales of an Early River Runner,” he found his true calling on the rivers of the West in the early 60’s. That’s when he and friends first journeyed through Glen Canyon, but it’s also when he began exploring the Colorado River through Grand Canyon and other Western rivers like the Yampa. The more he saw, the more it became clear to him that he wanted to bring people into the wilderness and share his passion for wild river canyons with them.
Yampa River Near Death Experience
In June of 1965, George continued his river journey on a Yampa River rafting trip in Dinosaur National Monument. It’s this trip, which writer Tim Neville so eloquently captured in “A Float on the Wild Side,” where George narrowly escaped a massive debris flow and witnessed the creation of Warm Springs Rapid, which is now considered one of the West’s iconic big drops. Knowing he was fortunate to have survived the historic flash flood, this event stuck with George throughout the years. At the time though, the eye-opening experience didn’t deter him from his next adventure.
After that fateful Yampa trip, George and his friend Bruce Julien drove all night to meet up with Ted and Don Hatch for a commercial Grand Canyon rafting trip that was going out the following morning. That was George’s first journey down the Colorado River through Grand Canyon, making him one of the first 1,100 people to ever raft it. The trip left a lasting impression.
Grand Canyon Calling
After that first Grand Canyon trip, George knew he wanted to run it himself and spent the next several summers running any river he could to gain experience. During this time, he was teaching math full-time at Paul Revere Junior High in Los Angeles, which afforded him the luxury of having summers off.
By now, he also had the good fortune of acquiring four military surplus rafts for $300—a notable amount at the time. He split the cost with two friends, each paying $100. His passion for river running wasn’t waning.
Finally, in the summer of 1967, George got his chance to lead his own Grand Canyon expedition. He set out with a small group, including fellow teacher and river runner Ed Gooch who brought his experience of rowing for river icon Georgie White to the trip. It was a private trip, but they fancied themselves “Gooch-Wendt.”
By 1969, their private trips turned into professional trips, and George’s dream of “officially” taking passengers down river came to fruition. The two friends established Gooch-Wendt Expeditions and began running outfitted trips on the Colorado River, as well as on the San Juan River in Utah, the Stanislaus, American, and Merced Rivers in California, and the Rogue River in Oregon. Shortly thereafter, the company was selected as the first exclusively oar-powered rafting operator in Grand Canyon National Park, and was appropriately renamed O.A.R.S. (Outdoor Adventure River Specialists).
The OARS Family
Before long, George decided to quit his job as a middle school math teacher and devote himself full time to running river trips. By now, George had married his sweetheart Pam Larson and in 1972 the two took over full operations of OARS. In 1974, George and Pam decided to establish the company and their family in the small northern California town of Angels Camp just miles away from the hugely popular Stanislaus River. Here they began offering 2-day rafting trips 7 days per week in addition to their Grand Canyon expeditions.
It was about this time that George received a letter from Richard Bangs, who proposed teaming up with OARS to establish rafting operations in Ethiopia. In 1973 Richard and John Yost ran the first exploratory trip on Ethiopia’s Omo River and subsequently convinced George that they should go into business together. Richard moved up to Angels Camp and Sobek Expeditions embedded itself in the OARS office. Later, in 1978, they and their guides would make the first descent of the Bio Bio River in Chile and in 1981 the first descent of the Zambezi River in southern Africa. Many other first descents would follow.
It was during these early years of adventure travel that George opted to turn his attention closer to home and focus on his young sons Clavey and Tyler, both of whom would eventually join the family business. Instead of jetting around the world trying to tackle as many first descents as he could, he more often than not stayed behind to manage the business finances and focus on his growing operations on California’s Stanislaus River, which had become the lifeblood of OARS.
By 1983, despite a hard-fought battle and one of the most controversial dam projects in American history, the spectacular Stanislaus canyon had been drowned beneath New Melones Reservoir. But rather than close the doors and relocate, George took that loss as further motivation to look elsewhere and expand OARS’ trip offerings on other rivers throughout the Western U.S. Not only that, the loss of “The Stan” became the galvanizing force behind his involvement to help get California’s Tuolumne River federally designated as Wild & Scenic.
Later in the 80’s, as OARS continued to expand, Martin Litton, a fierce environmentalist and founder of Grand Canyon Dories, turned to George to carry on the legacy of dory trips in Grand Canyon. Martin knew George as a longtime conservationist who like himself had fought to help protect Grand Canyon from dams in the 1960’s and had now been guiding oar-powered commercial river trips on the Colorado River for nearly twenty years. George happily signed on, and in 1988 Grand Canyon Dories became part of the OARS Family of Companies.
By 1990, OARS began to expand beyond river trips to offer a selection of guided sea kayaking, hiking, and multi-sport adventures all over the world.
A Model for Eco-Tourism: Rivers Fiji
George never set out to be one of the worldwide leaders in whitewater rafting and adventure travel. He’d tell you he just loved rivers. And through the years, more and more opportunities would continue to present themselves.
So it was no surprise when Nate Bricker, who had been OARS’ general manager for many years, and his wife Kelly, had the idea for a venture on the Upper Navua River in Fiji, George was open to exploring the possibility.
In 1998, with George’s support, Nate and Kelly Bricker set up Rivers Fiji and started offering low-impact commercial whitewater rafting trips on the Upper Navua. By the fall of 2000, Rivers Fiji—together with nine local land-owning clans, two villages, a logging company and a government entity—would establish the Upper Navua Conservation Area, providing long term protection for the river and breaking new ground in sustainable tourism.
Since its founding, this unique partnership, which was documented in the 2014 short film by Pete McBride, “River of Eden,” has provided indigenous communities more than $1 million through lease payments, trip fees, guide pay and related financial contributions.
Conservation Roots Run Deep
In 2006, George’s passion for running rivers, and his unquenchable drive to share the rivers of the world with other adventurers, earned him a Lifetime Achievement Award from the Adventure Travel Trade Association for his pioneering efforts in the realms of whitewater rafting, ecotourism and adventure travel. And in 2012, Friends of the River honored George with the prestigious Mark Dubois Award for his significant contributions to river conservation, preservation and protection.
But despite all of the accolades over the years, and the fact that OARS is now considered one of the leading adventure travel companies in the world, the family-owned and operated company has remained true to its conservation roots. One trip at a time since the company’s inception, in partnership with its guests, OARS has contributed more than $5 million toward the protection and preservation of the environment and to various conservation initiatives in the areas where it operates.
So many people have made a significant contribution to the company we are today, but we owe the following individuals, some of our original guides, a tremendous amount of gratitude. Special thanks to:
Bruce Helin and Dave Shore who were two of our first Grand Canyon guides, as well as Skip Horner, Jim Slade and Tom Huntington who were also among our Grand Canyon originals.
Robbie and Jamie Paul (brothers) as well as Jack Morison and Terry Brian, who have both since passed away, were instrumental in our early operations on California’s Stanislaus River.
Michael Ghiglieri and Mike Fabry who started guiding for OARS on the Stanislaus River in 1978 and continue to guide for us in Grand Canyon today.
Mike Walker, who came on board in the late 70’s as our first Grand Canyon manager, and later, successfully managed the acquisition of Grand Canyon Dories for OARS in 1988.
Nate Bricker, who started as an intern for Sobek, but later played a major role in OARS as our California area manager, general manager and co-founder of Rivers Fiji.
Year by Year: OARS History
First commercial Grand Canyon rafting trips launch as Gooch-Wendt Expeditions
National Park Service selects company as first exclusively oar-powered rafting operator in Grand Canyon National Park
OARS is incorporated as a fully operational river rafting company
Sobek Expeditions is established
First international commercial rafting trip offered on Ethiopia’s Omo River
Sobek & OARS team up in Angels Camp
First descent of the Bio Bio River in Chile
New Melones Dam completed on the Stanislaus River sealing its fate
OARS establishes its first whitewater rafting guide school
First descent of the Zambezi River below Victoria Falls
George Wendt and the OARS crew run the entire length of Grand Canyon at flood stage in 72 hours
Martin Litton sells Grand Canyon Dories to George Wendt so that OARS could maintain the legacy of dories in Grand Canyon
Acquisition of Parklands Expeditions in Jackson Hole, Wyoming, authorizing OARS to run sea kayaking trips on Jackson Lake and rafting trips on the Snake River in Grand Teton National Park
Longtime dory guide, Curt Chang, sells Northwest Dories in Idaho to George Wendt, authorizing OARS to operate on the Main Salmon River, Lower Salmon River and the Snake River through Hells Canyon
George Wendt represents America Outfitting Industry and testifies before the Senate Subcommittee for river preservation
Baja sea kayaking and whale watching programs are introduced
Operations on the Middle Fork of the Salmon River in Idaho begin
OARS acquires North American River Expeditions and begins running rafting trips in Canyonlands National Park
OARS becomes an authorized concessioner on the Green and Yampa Rivers in Dinosaur National Monument
OARS establishes River Fiji, a community-based tourism operation in the highlands of Viti Levu
OARS obtains permit to run the North Fork of the Stanislaus River near Angels Camp, CA
OARS and Rivers Fiji successfully negotiate with the government of Fiji to establish the Upper Navua Conservation Area
George Wendt named one of Paddler Magazine’s “Paddlers of the Century”
Company becomes founding member of the Adventure Collection—a consortium of like-minded adventure travel companies with a commitment to responsible travel
Whitewater legends George Wendt and then 87-year-old Martin Litton row the Colorado through Grand Canyon, making Martin the oldest person ever to row the length of Grand Canyon
OARS introduces new multi-sport programs in Peru and the Galápagos Islands
Establishes a relationship with REI Adventures as their preferred rafting outfitter
George Wendt honored by the Adventure Travel Trade Association with a Lifetime Achievement Award
Working with Teva, OARS coordinates the filming of the new 3D IMAX film, MacGillivray Freeman’s “Grand Canyon Adventure: River at Risk” as part of a 15-day river trip
Meg Hatch selects OARS to purchase Don Hatch River Expeditions in Vernal, UT, a name that has been synonymous with river running since 1929 and became the first river concessioner in the country. This significantly grows the company’s trip offerings in Dinosaur National Monument, including 1-day trips in Split Mountain Canyon
The company goes 100% solar at its operations in Angels Camp, CA, and at its warehouse and office in Flagstaff, Arizona. These two systems generate over 123 kWh of electricity per year – enough to keep 8 medium-sized houses supplied with electricity annually.
OARS commemorates 40th anniversary and establishes the OARS Foundation, a non-profit 501(c)(3) tax-exempt organization to offer river rafting and outdoor adventure experiences for under-served youth and young adults
OARS doubles the size of the company’s Southern Oregon operation on the Rogue River
OARS releases an industry-leading whitewater safety orientation video
OARS purchases Whitewater Voyages (North) & moves into the American River Outpost near Coloma and doubles the size of its rafting operations on the South Fork and Middle Fork of the American River
The company increases the number of permitted launches on the Tuolumne River in California by more than 100 percent
OARS picks up permits on the Green River through Desolation Canyon and on the Colorado River through Westwater Canyon from Moki Mac Expeditions setting the stage for a full retrace of the John Wesley Powell Expedition of 1869
National Park Foundation partnership established and company commits to donate one percent of national park trip sales to the National Park Foundation to help get kids outside
OARS releases River of Eden by award-winning film maker Pete McBride. Selected as a finalist for the 2014 Banff Mountain Film Festival, the five-minute movie tells the unique conservation story behind one of the only protected rivers in the South Pacific—Fiji’s Upper Navua
OARS partners with the National Park Foundation in the lead up to the National Park Centennial in 2016 and agrees to donate 1% of company sales from select trips to support the Foundation’s mission to protect America’s treasured places, connect all people with parks, and inspire the next generation of park stewards
Rivers Fiji recognized among world leaders in responsible tourism by World Travel & Tourism Council
OARS expands operations on the American River with additional permits from EarthTrek Expeditions
Sunset magazine names OARS Main Salmon River rafting trip the “Best Guided Outdoor Trip” of 2015
George Wendt, OARS Founder and President, passes away at the age of 74. His sons Tyler and Clavey Wendt take over the company and vow to carry on his long legacy of conservation and spreading the love of wild rivers
OARS releases two new films: Martin’s Boat & 62 Years, honoring renowned environmentalists Martin Litton and David Brower respectively
With support from anonymous donors, the Sierra Club, the University of Utah and the OARS Foundation, OARS facilitated multi-day river trips for more than 150 veterans in Dinosaur NM & Grand Canyon
OARS partners with conservation groups American Rivers & American Whitewater to help protect 5000 new miles of Wild & Scenic rivers in celebration of the 50th anniversary of the Wild & Scenic Rivers Act in 2018
OARS launches the #100HoursUnplugged Challenge to encourage families throughout the U.S. to trade screen time for family time and get outside together
In celebration of the 50th Anniversary of the Wild & Scenic Rivers Act, OARS joins forces with American Rivers, REI, YETI, NRS and American Whitewater for the 5,000 Miles of Wild initiative; releases short film, Going Rogue
The OARS Foundation changes its name to “The Pam & George Wendt Foundation” in honor of the company founders, and commits to breaking down societal barriers to enjoying the outdoors
OARS releases Return from Desolation, a short film by award-winning filmmaker Justin Clifton, about a war-veteran-turned-river-guide’s fight for redemption and balance through the wild rivers and public lands within Utah’s Desolation Canyon
OARS launches its Boathouse Tour, a series of five storytelling and community-engagement events at several of the company’s outposts throughout the West. Fueled with support from YETI, Chaco, and NRS, along with numerous local sponsors, the events raises more than $16,000 for youth organizations
Late OARS Founder, George Wendt, is inducted into the River Runners Hall of Fame at the John Wesley Powell River History Museum in Green River, Utah
OARS celebrates the company’s 50th Anniversary with its second annual Boathouse Tour; surpasses goal of getting 500+ under-resourced youth on rivers and donates more than $80,000 to youth, guide and conservation organizations
Continuing to share unique stories from the whitewater community, OARS releases two more short films: The Sweep and Derby
In honor of the 150th Anniversary of the historic John Wesley Powell Expedition, OARS launches a one-of-a-kind, partial retrace trip from Flaming Gorge to Lake Powell just above Grand Canyon; the company is the only rafting outfitter to hold permits for every stretch of the Green and Colorado Rivers that the original expedition explored
OARS Cataract Canyon rafting trip on the Colorado River through Canyonlands National Park named “Best Rafting Trip” in Sunset magazine’s 2019 Travel Awards
OARS loses its decades-long concessionaire contract in Grand Teton National Park and permanently closes the doors on its Wyoming sea kayaking and rafting operation
OARS expands operations on the Colorado River through Westwater Canyon with additional permits from Canyon Voyages
The global COVID-19 pandemic turns the outfitting industry (and world) upside down and OARS cancels half of its 2020 rafting season; after putting extensive mitigation measures in place, the company is able to resume trips in July and keep the business afloat despite a 75% drop in annual revenues
OARS and The Pam & George Wendt Foundation launch a need-based Guide School Scholarship program; award four fully-sponsored scholarships
OARS expands its efforts to help create a more accessible and inclusive river community and partners with the Sacramento LGBT Community Center and Justice Outside; donates a portion of proceeds from its South Fork American River rafting trips in June and July totaling more than $8,500
Cathedral in the Desert, the newest dory in the OARS fleet, hand-crafted by OARS Dories guide Sean Bothman in honor of George Wendt, makes its first voyage down the Colorado River through Grand Canyon
OARS finds a permanent home for its Moab, UT outpost and breaks ground on new warehouse and guide house