OARS, World Leader in Whitewater Rafting, Launches Social Media Contest to Help Encourage National Park Visits this Summer

Four Winners Will Each Receive a World-Class Guided National Park Adventure

ANGELS CAMP, CA, April 24, 2014 – Veteran river outfitter and nature-based adventure travel company, OARS, has partnered with outdoor industry leaders The Clymb, Teva, and Klean Kanteen, along with the National Park Foundation for a social media contest that gives contestants a chance to win a guided National Park adventure. The launch of the contest is timed to coincide with National Park Week: http://www.smarturl.it/NationalParks

The contest runs for four weeks from April 21st through May 18th. OARS will select one winner at random each week to receive a world-class national park adventure for two. The prizes include a 5-day Grand Canyon rafting trip, a 6-day Colorado River trip through Cataract Canyon in Canyonlands National Park and a 4-day Green River rafting trip through the Gates of Lodore in Dinosaur National Monument.

In addition to the trip, each winner will receive: a pair of Teva Original Sandals, a $100 Clymb Gift Certificate, an “I Heart Parks” hoodie from the National Park Foundation and a 20-oz Insulated Klean Kanteen.

To enter, people are asked to complete the statement: “I LOVE OUR NATIONAL PARKS BECAUSE…” Every answer is overlaid on an image from a park of their choice to create a personalized meme that can be easily shared via social networks.

“These images are fun to share and the incentive to win prizes has created an organic response that spreads love for our parks,” says Steve Markle, OARS spokesperson. “OARS and our partners really hope to inspire people to visit a National Park this summer. National Parks are essential to the American outdoor experience. It’s where nature reigns and man is just a visitor. It’s one of the few places where true adventure is still possible. And we know the best way to support the parks is to share people’s passion for them and encourage others to visit.”For more information, availability, reservations and a copy of the 2014 OARS. Adventures catalog call 209-736-4677 or 800-346-6277, email info@oars.com, or visit: www.oars.com/.