OARS. Asks Travelers, “Isn’t it About Time?”

Angels Camp, California—December 16, 2010—OARS (Outdoor Adventure River Specialists) has released its 2011 adventure guide, which features a “bucket list” of more than 75 must-do-now river trips in western North America and around the world.

The award-winning whitewater rafting and adventure company offers exciting and rewarding experiences that cater to everyone from the eco-conscious traveler to the budget-oriented family. In addition to its Seven Whitewater Wonders of the World andWine on the River trips, this year OARS has introduced new adventures in Costa Rica as well as in Denali and Kenai Fjords National Parks in Alaska.

The new travel guide also unveils the company’s 2011 tagline, “Isn’t it about time?” Whether it’s a one-day “quick escape” on the rivers of California or a two-week “trip of a lifetime” in the Grand Canyon, OARS reminds people that it’s important to take off during the year to enjoy new experiences with friends and family.

“Time,” says George Wendt, President and Founder of OARS. “We never quite have enough of it, and in an increasingly fast-paced world, time shared with friends and loved ones may be the most precious thing we have.”

Over the past 42 years OARS guides and adventure consultants have taken more than 500,000 clients on once-in-a-lifetime nature-based trips that range from the relaxing to the wild.

“When you travel with us this year, we promise to put you in touch with a world that can give you a new perspective on your life,” says Wendt.

To find out more about OARS 2011 adventures, peruse breathtaking photography or read this year’s essays from renowned travel writers (including Don George of National Geographic Traveler and Kevin Fedarko whose credits include Time Magazine andOutside), request a copy of the 2011 catalog or download the eco-friendly version at:http://www.oars.com/catalog

Since 1969 OARS has set the standard in first-class rafting, sea kayaking and multi-sport vacations, with destinations and unparalleled experiences on over 35 rivers and coastlines of the world. OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. For more information on OARS eco-friendly adventures visit www.oars.com, email the company at info@oars.com or call 1-800-346-6277.