Teva’s World Water Day Challenge Calls For A Day Without Water
Mar 22, 2012
Clean water is not only central to life on this planet, but important to many who choose to play in it.
On the eve of the 19th annual World Water Day, our friends at Teva® will launch the Teva World Water Day Challenge asking participants to give up water in one simple area of their life for the day. From no showers, laundry and teeth brushing to waterless culinary creativity, the day promises to be one full of stories and building awareness.
“Teva has a long standing passion for clean water, the source of both life and our recreation,” says Will Pennartz, Teva Lifestyle Marketing Manager. “It is our responsibility to help in the protection of these playgrounds for future generations. Through the World Water Day challenge we hope we can inspire a larger community to join us as we raise awareness for clean water.”
The details of the challenge are purposely simple: starting now you can visit Teva’s Facebook page and share, post, tweet or pin the provided water info-graphic. Participants can make their voices louder by visiting the Teva Collect blog for specially designed World Water Day social media cover photos and pinable posters. The brand will also share water-related facts and blog posts while encouraging participants to join in the conversation with stories from their experiences throughout the day. Through thoughtful water consumption, Teva hopes to inspire permanent change for the future of clean water.